SEO is not only necessary for your business, it’s one of the greatest investments that you can make. You can think of SEO like investing money in a 401K for your business — it’s money that will gain value over time and remain in your account. Similarly, by investing in SEO you create long-term value...

Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. Keyword search optimization is a critical step in initial stages of search engine marketing, for both paid and organic search. If you do a bad job at...