Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. Keyword search optimization is a critical step in initial stages of search engine marketing, for both paid and organic search. If you do a bad job at...

Coming up with an effective strategy for startups is not an easy task, nonetheless, it is not a rocket science either. Let’s delve deeper into its science. 1. Content Marketing Team, Assemble! You need to begin the process of your content marketing strategy with an effective content team that will be working for you right...

People often interchangeably use these terms, however, each of them varies from the other and has a different meaning. Content Strategy Content strategy refers to managing all the content that you have and reusing or re-purposing successful pieces of content over time. It often goes beyond content marketing, as the dominance of useful and reusable...