People often interchangeably use these terms, however, each of them varies from the other and has a different meaning.
Content Strategy
Content strategy refers to managing all the content that you have and reusing or re-purposing successful pieces of content over time. It often goes beyond content marketing, as the dominance of useful and reusable content allows startups to be more flexible and scale themselves accordingly.
Content Marketing
Content marketing for startups, on the other hand, refers to building an audience to accomplish business goals, for instance higher revenue or better customers. You need to ask yourself why you are producing any piece of content? Who is your target audience? How lucratively you can scale your startup with your current content marketing strategy?
Content Plan
Contrary to the aforementioned two, a content plan is more of a tactical approach. It mainly consists of how to execute content objectives such as appointing resources for each goal. It’s highly essential for you to understand the fact that you need to come up with a content marketing strategy BEFORE you start building a content plan.
Once your content marketing strategy is in place, you can initiate structuring your content plan. It should include details such as the key topics that you will cover, the kind of content you will produce, implementation of CTAs, how and when will you share your content on different channels etc.
Coming up with a Content Marketing Strategy
Your strategy should basically be an outline of your startup. It should deliver what was promised to your customers. It should be a detailed plan that you can use to address your target audience. Remember, there is no generic content marketing strategy template, as every business needs to come up with their own. Their unique content marketing strategies allow them to accomplish their distinct business goals.
You must have heard that content is king. Indeed it is the heart and soul of any successful content marketing strategy. Behind every brand, there is a host of relevant content that connects them with a relevant audience. This guide will allow you to delve deeper into its science and come up with your very own profitable strategy for content marketing.
