It’s not a bird, it’s not a plane, it’s marketing Superman! Why content marketing has unique benefits for startups, and how to use them.
If you’re a startup founder, you’ve probably heard of content marketing. It’s everywhere and yet, it’s not a bird (AKA direct sales), it’s not a plane (ads), and it’s definitely not Superman.
Although it can be.
Content marketing works great for most businesses, but it works best for startups. The only trick is in doing it right, and executing your strategy in a way that lets you see the benefits immediately.
Starting from why you need it to tricks for promotion, let’s see how content marketing can help your startup grow — starting today.
Why does my startup need content marketing?
As a startup, your business is in the best possible position to use content marketing.
You’re already innovative, you already know what your customers need. Your product shows it, and that’s exactly why it’s important that your brand shows it, too.
I could wax poetic about the importance of brand awareness all day, but the fact is that it’s different to buy from a brand you know, and which provides you value — unlike a brand who’s just a means to an end.
When a customer buys from a startup who’s already given them a lot of value (be it through YouTube videos or articles related to your industry), that strengthens trust. It builds relationships that in turn, generate even more sales down the line.
Direct marketing drives sales right now. But when your ad campaign is done, you need a way to build relationships that will keep the sales coming for a long time. That’s where content marketing jumps in.
(It doesn’t hurt that it’s also very affordable.)
To put it simply: you need content marketing because you want your startup to last. You don’t want to sway in the wind of market changes or depend on expensive PPC ad campaigns.
You want your customers to know who you are, and always happily do business with you.
